IS TO EARN THE TRUST OF OUR CUSTOMERS BY DELIVERING:
A SUPERIOR CUSTOMER
EXPERIENCE

An experience that makes our customers feel valued and confident in their purchase and use of our products and services, and recognizes the importance of jewelry to them as an expression of caring or self-reward.

ASSISTANCE

Conscientious assistance delivered to our customers by individuals across the organization who are friendly, knowledgeable, well trained, enthusiastic, and concerned about satisfying their customers' needs.

PRODUCTS
Quality products in a broad range of the most popular styles presented in inviting displays.

SERVICE
A range of relevant services that are easy to
use, timely and reliable.

VALUE
Consistent quality products and services competitively priced.

CONVENIENCE
Attractive, clean, and inviting stores in high traffic and easy access locations.
 
IS TO CONDUCT OURSELVES AS A COMPANY WITH:
TEAMWORK
Teamwork and coordination at all levels. Treat each other with consistency, fairness and respect, while valuing diversity.

INTEGRITY
Adherence to a code of conduct which promotes honesty and integrity in all that we do.

COMMUNICATIONS
Honest, open and constructive communications throughout the organization.

REWARDS
Financial rewards and career advancement in recognition of value-added contribution by individuals who have had superior training.
 
IS TO ACHIEVE:


RETURN ON ASSETS
Produce a level of operating income that will provide a return on assets that will motivate investors and lenders to provide capital to expand our company, increase our market share and further improve our profitability.

CONTINUOUS IMPROVEMENT
Constant refinement of the way we conduct the business utilizing the best, most effective practices in order to increase productivity.
 


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